The Center of Paradise

Downtown West Palm Beach is a unique and special place, beautifully accented by water and palm trees, and punctuated with a mixture of historic charm and modern sophistication. Cutting edge tech startups and century-old local businesses call our community home.

West Palm Beach selected visitity to help showcase what makes it so desirable. Using high resolution 360 degree drone imagery and custom markers WPB could tell the story of its unique appeal. They wanted to focus on building awareness and recognition of what the district has to offer.

 

Client

West Palm Beach Downtown Development Authority

Neighborhoods Profiled
  • Historic District
  • Dixie Corridor
  • Waterfront
  • Convention Center

Define Your District

Vistity lets you clearly indicate your district and highlight the neighborhoods you want to focus on. Easily curate important venues that you want to show instead of everything that is on Google Maps. You can also choose the from a variety of map styles. Some like satellite view. WPB preferred a more graphic map interface.

West Palm Beach Today

Since 1894 West Palm Beach has been the heart and home of all of life's moments. With corporate CEOs, millennials, visitors from around the world, and life-long locals all converging on Downtown West Palm Beach, we have found ourselves in a fortuitous moment.

WPB Montage

“How do we best support and maximize this incredible time in our history as Palm Beach County’s economic and cultural heart?”

Strategy

West Palm Beach wanted a level-up the presentation of their district and communicate that all experiences are possible in Downtown WPB, from homes & offices, to art & culture. It is a place to live, work and play.Vistity would inbed into a new WPB website allowing them to have a strong digital presence that could be shared with stakeholders, tourists and locals. A new and imersive way to tell the story of West Palm Beach. Vistity Tour Highlights include Downtown District, Cultural Highlights, Staple Eateries and Government Buildings

WPB StrategyA
WPB StrategyB
WPB StrategyC
WPBDramaworks

Target Audience

Being a busy city that hosts locals, as well as the many tourists that come to enjoy its historic charm and beautiful coaatline, WPB vistity was curated to focus primarily on Consumers and Tourist as well as Site Selector and Fam tours. They also wanted to entice new residents but felt that a focus on Developers and Investors as well as commercial business was not top of their list.

WPB Audience1
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Website Content Marker

West Palm Beach curated their vistity tour with the website content marker. Easily accessing already existing content that is useful for your audience. Link to event websites or local hotels and businesses. On each 360 pano you can find links to websites on restaurants shops, hotels and events. Find your neighborhood stop and explore all the places it has to offer.

Dynamic Digital Storytelling

We delivered a suite of tools: 360-degree drone images, captivating aerial videos, and detailed profiles of hundreds of points of interest, all enriched with data and narratives from West Palm Beach. Vistity provides a comprehensive, engaging view of the district's landscape, progress, and potential, making it more than just a map. It’s an immersive digital showcase of West Palm Beach's vibrancy and growth— positioning the District as a forward-thinking district ready for business.

Book a demo

Select a date and time below, and we’ll show you how Vistity works.