Explore Downtown Like Never Before

Downtown Roanoke Logo

Downtown Roanoke consists of 122 blocks. It has a thriving retail & restaurant scene & is home to a large number of events. Roanoke partnered with vistity to highlight all that is specail about this city. With  a growing residential base, mostly living in renovated historic buildings, downtown Roanoke is more vibrant than ever. Plus it has the oldest continuously operating, outdoor Farmers Market in the Commonwealth of VA.

 

Client

Downtown Roanoke Inc

Neighborhoods Profiled
  • Historic Market
  • West Station
  • Innovation Corridor
  • First & Luck
  • Jefferson & Campbell

Highlight Your District

Clearly highlight the neighborhoods in your district that make it special. With easy navigation, vistity allows you to highlight key venues giving you a birds eye view of Roanoke. Help show off your key constituants, small businesses and developments.

The Vistity Strategy

Downtown Roanoke wanted to share a glimpse into our historic past and get energized about all downtown now offers. Using beautiful 360 drone images you can see downtown like never before, from a birds eye view. The strategy was to use vistity markers to highlight what is both historic and new about this city and of interest to both longtime residents and visitors alike. This  tour will open your eyes to the history of our iconic buildings and spaces, our diverse restaurants, unique retail stores, and so much more.

Serving A Diverse Audience & Promoting Business

Downtown Roanoke built the vistity tour for a diverse audience. For locals who have lived there for a lifetime as well as  tourists planning a visit.  Highlighting all Roanoke has to offer also encourages investment in development and promotes new business both small and large.

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Sharing a Rich History with the Before & After Content Marker

Downtown Roanoke used the before and after content marker to pair historical images with current day. This was a great way to share the history of Roanoke with images that most people have never seen. In addition, Roanoke  added lots of POI markers to  highlighting small business, hospitality venues and parking downtown for tourists and locals alike.

Dynamic Digital Storytelling

We delivered a suite of tools: 360-degree drone images, captivating aerial videos, and detailed profiles of hundreds of points of interest, all enriched with data and narratives from downtown Roanokes economic reports. Vistity provides a comprehensive, engaging view of the district's landscape, progress, and potential, making it more than just a map. It’s an immersive digital showcase of Downtown Roanokes vibrancy and growth— positioning the District as a forward-thinking district ready for business.

Book a demo

Select a date and time below, and we’ll show you how Vistity works.