At the center of it all.

Coliseum Central is a 1,900-acre commercial district in Hampton, Virginia that includes over 650 businesses and property owners, including shopping centers, restaurants, and other attractions. Nearly three square miles in size, CCBID is one of the largest business improvement districts in the nation. The success of this commercial district is critical to the City of Hampton. It has historically served as one of the major regional shopping districts for the Virginia Peninsula and generates a significant proportion of taxes for the city.

 

Client

Coliseum Central BID

Neighborhoods Profiled
  • Coliseum North
  • Coliseum South
  • Union Square
  • Mercury East
  • Mercury West
  • Leisure DIstrict
  • Nature & Parks
  • Power Plant

Highlight Your District

Vistity allows you to map your specific district boundaries and highlight specific neighborhoods and venues that show your district in the most favorable light. Share what you know is unique and special about your district without the clutter of most mapping software.

The Vistity Strategy

The Coliseum Central Business Improvement District works year-round to offer a clean and safe destination to live, work and play. Coliseum Central BID created a vistity tour to share with their tourism partners (CVB, aquaplex, convention center, event arena, etc.) to inform and excite future visitors. As well as showcase the district to developers and site selectors.

Coliseum Central Collage

Reaching A Diverse Audience

With the goal of reaching both visitors, residents and future businesses, the ability to curate any number of tours that focused on a specific audience was crucial. The visitity editor enables you to curate content that would be suitable for a variety of audiences.

Coliseum Central Developer
Coliseum Central Shopping
Small business success
Commercial space

Image Gallery Content Marker

Vistity has many different integrations and the ability to create custom content markers to show key information. The Coliseum Central Business Improvement District used the image gallery content marker to show details about venues as well as the vimeo content marker to highlight fly over video of key locations.

Dynamic Digital Storytelling

We delivered a suite of tools: 360-degree drone images, captivating aerial videos, and detailed profiles of hundreds of points of interest, all enriched with data and narratives from Union Square's economic reports. Vistity provides a comprehensive, engaging view of the district's landscape, progress, and potential, making it more than just a map. It’s an immersive digital showcase of Union Square's vibrancy and growth— positioning the District as a forward-thinking district ready for business.

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